If you’re in the cannabis industry, you know how important it is to have a well-designed display for your products. Not only do aesthetically appealing displays attract more customers, but studies show that customers are more likely to spend more on impulse buys from retail stores with a better atmosphere. So if you are looking to stand out in the ever-growing cannabis industry, take note of these five ways to make your display captivating and successful.
1. Create a cohesive display by implementing matching designs across the store. Use an organizing system that makes sense for the products you are displaying. For example, if you sell products that normally accompany another product, show them together, so the customer has easy access to both. Creating separate stand-alone displays for items on sale will allow them to stand out from other products.
2. Use signage and packaging to ensure customers know where to find products and to know what in them. Whether that’s flagging the difference between brands, products, or variants, being transparent with your customers will help them have a more streamlined experience. Tie your brand fonts and colors into the signage for brand recognition and cohesiveness.
3. Use different materials within your display to make your products stand out. For example, utilizing custom millwork or metal fabrication to ensure your dispensary fixtures match your brand feel.
4. Don’t underestimate the value of customer service when it comes to making your display stand out. Offer helpful advice about using products to solve customer problems; offer product trials and samples, and ensure staff members know how to use all your product offerings available onsite. Showing expertise in the cannabis field will show people that you care about their needs and wants too!
5. Keep the layout fresh with seasonal colors or using new items that show up on shelves – this will help you highlight different looks without having to go through too much work. In addition, Showbest offers modular displays that can be changed whenever you’re looking for a new layout. Reach out if you’d like to learn more.
Showbest has been helping retail stores and dispensaries create their perfect store layout and stand out amongst their competitors for years. If you want to be as effective at driving sales as possible, then every detail from product placement to signage should reflect how people think during each stage of the purchasing process. Let us know your dispensary display needs by giving us a call today to get started!