COVID-19 has largely impacted every industry in the United States. However, restaurants remain one of the hardest hit. If you are a restaurant owner looking to bring in extra revenue during these times, there is something you can do to help keep yourself afloat: embrace retail. Here’s how adding retail displays can help you create added revenue and bounce back from the effects of the pandemic.
When it comes to business – especially small business – retail reigns supreme.
That’s where integrated retail can help alleviate some of your burden. Even if your customers aren’t looking to sit down at a table right now, customers can purchase take-home meals and treats, restaurant-branded merch, and small impulse buys. They are able to continue to interact with your brand, and you are able to get reliable income in unreliable times. This tactic can help future-proof your profits, helping you stand strong during unforeseen circumstances.
Cooper’s Hawk is a great example of retail opportunities within another industry. This modern casual restaurant with more than 35 locations nationwide has incorporated a “tasting room” retail section into each of its locations. Customers are invited to taste and purchase Cooper’s Hawk wine, gourmet desserts, and other treats to go. We have been lucky enough to outfit 7 Cooper’s Hawk locations with custom display cases. Check out our case study on the Dania Beach location.
Common Citizen, a dispensary that we worked to furnish with custom fixtures in Flint, Michigan, is another great example of additional integrated retail. While our glass display cases that house their cannabis products were the main focus of this project, we knew we needed to make their other retail displays just as eye-catching. We created these floor to ceiling box displays to showcase their merch and other small cannabis related accessories. This not only served as an added opportunity for extra revenue, but also created a social, browsing environment where customers are encouraged to spend time and interact with the brand.
If you’re looking to add retail to your restaurant and protect yourself for the future, Showbest has built hundreds of retail displays and is here to help every step of the way. Contact us and let’s get your restaurant back on track!