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Showbest and XWell (formerly XpresSpa) have had a great business relationship as Showbest helped in the development of Covid testing centers during the height of the pandemic. As the need for covid test centers subsided, XWell’s vision for health and wellness needed to shift. Their newest brand, Treat, is an innovative travel, health, and wellness brand featuring in-airport Wellness Centers. The travel centers provide access to medical care, testing, prescriptions, and physical health rooms for exercise and stretching while waiting for flights.
A few locations have opened with the collaboration of Showbest and their creative design team to create wellness spaces throughout airports across the United States, including JFK airport and Phoenix airport. The newest Treat location in Salt Lake City, Utah’s SLC airport, takes health and wellness and adds a high-end aesthetic integrated with modern designs. The new design aims to make the space more inviting, friendly, and less like a hospital environment.
Using the base design for Treat, which was already established in the JFK airport by Tobi Wray, the newest SLC airport design required a few adjustments. The direction from the Director of Store Design and Construction, Iga Wyrzykowski, worked to create a more budget-friendly yet aesthetically appealing and customer-friendly facility.
Showbest helped manufactured complex designs and features for the Treat SLC airport project, including an intricate redesign of a murphy bed for patients. The redesign was a challenging design, consisting of convenient benches flushed with the wall and pull-out armrests for physicians to administer IVs more easily. The design of the murphy bed required stability, functionality, and durability to withstand the thousands of patients Treat hopes to welcome to the facility.
The Showbest team worked with hundreds of talented individuals to ensure the space’s design and functionality were optimal for the goals of Treat. From the engineers who developed the shop drawings to the project managers who oversaw the manufacturing and coordination with outside companies and contractors. Showbest’s team worked closely with Iga from Treat and coordinated with Nate Jardine, principal of JMCS (Jardine Malaska Construction Services), the acting General Contractor overseeing the project.
The project of the development of the Treat location within the SLC airport ran as smoothly as you could hope with a project of this scale thanks to the Showbest team’s extensive experience working within airports and key coordination with contractors throughout the project. The store was able to open on time with a beautiful modern design within budget.
We look forward to our continuing partnership with XWell as they launch more Treat locations throughout airports across the United States.
If you’re interested in launching an airport retail experience for your business, reach out to Showbest to learn more and start your own project.