In 2015, when AEO acquired the esteemed menswear brand Todd Snyder, they turned to Showbest to develop custom displays that would honor the upscale Todd Snyder brand while catering to the unique requirements of each individual store.
The Design and Deliverables
Mindful of the design aesthetics, Showbest collaborated closely with AEO architects and the Todd Snyder design team to conceptualize displays that encompassed all essential elements. Through regular communication and weekly calls, our dedicated team worked diligently to address challenges with architectural drawings, renderings, and design models, ultimately formulating and implementing a comprehensive plan well ahead of the deadline.
The project proved both challenging and rewarding, requiring seamless integration of unique customizations and brand experience enhancements envisioned by the Todd Snyder team. Amidst updates and alterations, effective communication between all stakeholders was paramount. Showbest excelled in providing detailed plans and efficient communication with all involved parties, ensuring everyone remained informed of changes and their impact on the project.
The project was more detailed than the average retail design project as it required integrating design aspects of the retail store’s design and ensuring capturing the Todd Snyder to deliver the high-end men’s fashion experience. With all the unique design materials and aspects, Showbest communication with the architects and design team from Todd Snyder was vital to the project’s success. The design incorporates several materials, including brass fixtures, reeded glass, blackened steel pipes, vintage rugs, wallpaper, fabrics, and antique mirrors.
Showbest’s team overcame the challenges of working with a wide selection of materials while establishing new relationships with new vendors. The team navigated the changes in design and unforeseen challenges; with Showbest’s expertise, the team reacted and pivoted quickly to ensure their initial vision was made a reality while still holding true to the initial timeline. Showbest is now currently wrapping up its 10th store with the brand.
If you are looking for help with your retail stores by designing, redesigning, or updating features to deliver a high-end experience for your customers, Showbest has an experienced team to help you design and implement your project from start to finish.